Zoé is the Head of Admissions & Marketing at Southbank International School, central London's largest IB World School. Before joining Southbank, she graduated from University College London with a Masters in Child Development in 2015 and a BSc in Psychology from the University of Massachusetts in 2011. Prior to her move to London, Zoé was the founding Admissions Officer at Aarhus Academy for Global Education in Denmark.  Zoé has gained extensive experience in developing international school marketing and communications. With strategies ranging from local, direct efforts to larger international campaigns. She has gained knowledge on how to reach a variety of markets using a number of platforms.